September 2014: Bike Rally

Cycle Pure Agarbathies organises “Ride for Pride” Bike Rally 

Witnessed active participation from cricket fans in the city

Mysore, September 3, 2014: Strengthening its support to the Mysore team-Mysore Warriors, Cycle Pure Agarbathies, the world’s largest incense stick manufacturer and the franchisee of Mysore team today organised a bike rally-“Ride for Pride” in Mysore. Initiated to showcase support towards Mysore Warriors, the rally was flagged off from North Gate of Mysore Palace and was concluded at B M Habitat Mall, KD road.

Speaking about the rally, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies, have a legacy of nurturing sporting talent, especially cricketing talent in the country and this initiative is an extension of this vision.”

“Mysore Warriors have been representing the true spirit of the game and city, we wish them the very best.”

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. 

When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysore warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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