September 2013: “Rhythm Dhaker Ladai” Commences its 10th Year Celebration

“Rhythm Dhaker Ladai” Commences its 10th Year Celebration

Launches a unique fusion music album of Dhak and other percussion instruments – “Rhythm Dhaker Ladai – Shrestho Dhak Sankalan”

Releases a docu-film titled “Dhak Katha” on the decade long journey of Rhythm Dhaker Ladai

ü  Launches a book christened “Rhythm Dhaker Ladai – Path Chalar Katha”

Kolkata, September 18, 2013: As the countdown for Durga Puja begins, the festive mood is gripping the entire state of West Bengal. Today with much fan fare Cycle Pure Agarbathies, the leading incense stick brand of India, announces its annual extravaganza “Rhythm Dhaker Ladai” to add more excitement to Durga Puja in Kolkata in presence of its distinguished patrons. They held a press conference attended by renowned Indian Classical Singer, Pt. Ajay Chakraborty, Tabla Maestro, Pt. Mallar Ghosh, Tabla Maestro, Subhen Chatterjee, Noted Singer, Manashi Mukherjee, Famous Drummer, Nandon Bagchi and Managing Partner of Cycle Pure Agarbathies Mr. Arjun Ranga.

With the vision to encourage ‘Dhak’ as an original, performing art form of Bengal, Cycle Pure Agarbathies, through its popular sub brand Rhythm conceptualized this unique competition some nine years back. This year the gala event “Rhythm Dhaker Ladai” is commemorating its tenth year of celebration reaching out to a bigger spectrum.

To mark the illustrious initiative of Rhythm Dhaker Ladai, a unique fusion music album of Dhak and other percussion instruments was made, featuring performances by Pt. Mallar Ghosh and Tabla Maestro Subhen Chatterjee along with their Rhythm Scholar Dhakis Toton Das & Haro Bayen. To add splendour to this music album Pandit Ajoy Chakraborty & Kaushiki Deshikan have also lent their blissful voices. This music album christened “Rhythm Dhaker Ladai – Shrestho Dhak Sankalan” was unveiled by Pt. Ajay Chakrabarty and Sri Arjun Ranga, Managing Partner, Cycle Pure Agarbathies.

To document the revival of Dhak as an art form, the decade long journey of Rhythm Dhaker Ladai has been captured in celluloid under the directorial finesse of Goutam. This docu-film titled “Dhak Katha” was released on the occasion by Sri Mallar Ghosh and Sri Subhen Chatterjee and was screened at the event.

A book christened, “Rhythm Dhaker Ladai-Path Chalar Katha” was also launched at the event by Sri Nandan Bagchi and Sri Arjun Ranga.

Commemorating the tenth year of “Rhythm Dhaker Ladai” a new pack of Rhythm Amber agarbathies of M.R.P. Rs. 50/- will be launched. With this limited edition pack either the music album “Rhythm Dhaker Ladai – Shrestho Dhak Sankalan” or the booklet “Rhythm Dhaker Ladai – Path Chalar Katha” will be distributed free of cost to reach out to public at large.

Commenting on the eventful journey of Rhythm Dhaker Ladai, Sri Arjun Ranga, Managing Partner, Cycle Pure Agarbathies said, We are a company rooted in the Indian tradition. To safeguard India’s culture and heritage is an enduring value of our organisation. Across the country, we conduct many activities to revive lost arts. Rhythm Dhaker Ladai is another initiative in that direction. The activity was begun not for a commercial purpose, but to promote Dhak as an unique art form, and to spearhead its revival, bringing in the new generation to love and embrace this instrument. Today we are proud that our humble efforts have paid off in substantial measure, and there is a marked change in the mind set of the young Dhakis who are being inspired by people like Haro Bayen and Toton Das to take up Dhak playing as a promising career”. 

About The Contest:

45 Puja Committees from Kolkata will be short listed from hundreds of participants from the city for the final round of Rhythm Dhaker Ladai contest 2013.

On the day of Shasthi, 9 judging unit will be visiting five selected pandals each short-listing two best performing Dhaki groups. This way a total of 18 Dhaki groups will qualify for the semi final round. On the day of Saptamee each of three judging units will be visiting six pandals to select best two performers and a total of six Dhaki groups will be elevated to the Mega Final to be held on the auspicious day of Maha Astamee on 12th October, 2013.

On Navamee the distinguished judges will declare the names of Rhythm Pratham, Rhythm Diwitio & Rhythm Tritio for 2013.

Apart from Trophies for the Dhakis & Puja Committees, there will also be cash prizes. The prizes will be Rs 30,000 (Rhythm Pratham), Rs 20,000 (Rhythm Diwitio) and Rs 10,000 (Rhythm Tritio). There will be three special prizes of Rs 5000 (Rhythm Bisesh) each & the best drummer will get the award of ‘Rhythm Amber Badak Srestha’ along with a cash prize of Rs 5000, and the best Kashar player will get the award of “Rhythm Orient Sera Sangat” with a cash prize of Rs 3000.

Rhythm Dhaker Ladai has already made its presence felt beyond the boundary of city of joy. 24 Puja committees from different districts will be contesting for “Rhythm Prerona” award this year.

For further information please contact:

Debaparna / Ratandip / Sucheta
Ketchum Sampark
98319 57377 / 98310 65653 / 98310 57375