Ripple launches new air freshener products under the brand names Lia and Stop- O
Mysuru, 22nd July, 2016: Ripple Fragrance, a division of the NR Group, launched Car Freshener and Toilet Fresheners, under the brand names of Lia and Stop-O today by Mr. Kiran Ranga, Managing Director, Ripple Fragrances Pvt. Ltd., near Kote Anjaneye Temple, Mysuru Palace Mysuru.
The NR Group makers of Cycle Pure Agarbathies who have 70 years of expertise in the fragrance arena enters in the room and car freshener category to provide complete air care solutions with same level of quality and service.
The air care products by Ripple Fragrances are made in India and made for India .The fragrances are designed to perform under India’s extreme climatic conditions also.
Commenting at the launch event Mr. Kiran. V. Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group) said “We are a Mysuru based company, and it is of immense pride to us to launch our products in the same land. We have already placed our products in over 20,000 outlets across India and we intend to aggressively cover more than 1,00,000 outlet in the near future.”
Lia Room Freshener was launched all India last year June, and is doing extremely well.
Lia Room Freshener
Lia Room freshener has been specially designed to suit Indian climatic conditions, the dry formulation in the freshener makes it last longer with the same intensity of smell. The quantity of this freshener guarantees minimum 600 sprays of 2 to 3 seconds per can. Available in Lavender, Rose, Chandanam, and Jasmine and Sea Shore fragrance this room fragrance is designed according to the International Fragrance Association’s standards and is certified by them.
Price: Rs. 130/-
Lia Car Freshener
Lia Car freshener is designed for optimal fragrance circulation in cars. The exclusive vent clip of the freshener is flexible and caters to the both horizontal and vertical AC vents unlike the other car fresheners present in the market. Lia ensures jerk proof console, which means fragrance bottle will not fall off during drives. Priced effectively the product is an absolute value for money. The fragrance variants includes French Lavender, Aqua Dream, Floral Desire and Citrus Fresh. The exquisite fragrances are designed to perform in Indian climatic conditions.
Price: Rs. 250/- for 9ml lasts for 60 days.
Stop-O is the one stop solution for all your washroom odour problems. It is equipped with fragrance booster which maximizes the effectiveness by removing the odour to the core. The exquisite range of fragrances by Stop-O includes Lavender dew, Amber Rose, Serene Sandal and Jasmine Bouquet. The product is easy to use and lasts for 45 days.
Price: Rs. 55/-
About Ripple Fragrances:
Ripple Fragrances Pvt. Ltd is the spatial fragrance division of the NR Group – with headquarters at Mysuru. The NR Group was established in 1948 and is the market leader in incense sticks with its flagship brand “Cycle”. The NR Group is vertically integrated in the fragrance domain. It is one of the few Indian marketing companies that creates and blends its perfumes in-house. NESSO, a subsidiary of the NR Group, manufactures floral and herbal extracts. It is a global market share leader in Tuberose and Jasmine extracts. Ripple Fragrances is a leader in the Indian Home fragrance market with its functional air care brand Lia and its Lifestyle fragrance brand IRIS.
About NR Group:
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/
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