October 2013 : Cycle Pure Agarbathies associates with ‘Rahamanishq’ through its sub brand “Lia”

Cycle Pure Agarbathies associates with ‘Rahamanishq’ through its sub brand “Lia”

• Organizes a meet and greet session with the iconic musician A.R. Rahman for Cycle Sheri Garbha Contest Lucky Winners

Ahmedabad, 22nd October, 2013: Cycle Pure Agarbathies, India’s largest incense stick brand, through its sub-brand Lia is co-sponsoring the city’s biggest musical event of the year ‘Rahamanishq’ by the iconic musician A.R. Rahman to be held at Sardar Patel Stadium Navrangpura on 27th October. Lia is organising consumer contests initiatives like opportunity of winning tickets of the concert with a pack of ‘Lia’ agarbathies and other display contests such as the innovative initiative of giving a chance to win tickets of the concert by clicking self-pictures beside cut-outs of Rahman in various malls and uploading on facebook.

Mr. Arjun Ranga, Managing Partner, Cycle Pure Agarbathies commented, “Our incense brand Lia bonds with youthfulness and vibrancy. We have always associated with various musical and cultural initiatives and sponsored many fusion rock bands in the southern region of the country. The brand value of Lia shares a strong connect with this concert by the iconic musician A. R. Rahman. We have co-sponsored the concerts of ‘Rahamanishq’ in Kolkata, Jaipur and Ahmedabad.

As a gesture to reiterate its commitment towards Garbha- the traditional art form of Gujarat Cycle Pure Agarbathies has recently Organised the Cycle Sheri Garbha Contest for the 4th consecutive year in Ahmedabad and in major cities of Gujarat, As part of this event individuals and groups performing ‘Garbha’ in its original form are recognised and awarded, Cycle Pure Agarbathies is organizing a meet and greet session with the iconic musician A.R. Rahman for Selected Winners of Cycle Sheri Garbha on the eve of this concert. The winners of the on-going contest will also have a chance to meet A.R. Rahman.

About Cycle Pure Agarbathies:

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Lia and Three-in-One are the marquee brands.

The NR Group:

The NR Group, a business conglomerate headquartered in the quiet city of Mysore and founded in 1948, was the fulfillment of Sri N Ranga Rao’s dream of pioneering a new concept in manufacturing agarbathies (incense sticks) – in-house creation of fragrance. Makers of the well-known ‘Cycle Pure Agarbathies’ the Group has forayed into other allied business activities: Perfumes and Electronics manufacturing services. It also runs several social initiatives some of them being Ranga Rao Memorial School for the Blind and ‘Cycle’ scholarship program