NR Group (Makers of Cycle Pure Agarbathies) signs MoU with Mizoram Bamboo Development Agency

NR to provide training for producing bamboo sticks in Mizoram

Mysore, 4th September 2010: NR Group, the Mysore-based manufacturers of ‘Cycle Pure Agarbathies’ has signed an MoU with Mizoram Bamboo Development Agency (MBDA) for supply of bamboo for Agarbathi manufacturing.

MBDA is promoting bamboo, a major untapped resource in the state of Mizoram, as an ecological product. This initiative can have a considerable impact on the people of the region and on the economic development and growth of the state. Bamboo sticks are used in the manufacture of Agarbathies, which are then rolled with the raw materials in the form of dough. MBDA will propagate this initiative in Mizoram and identify the people who will be trained by NR Group in making the bamboo sticks.

As the leader in the Indian agarbathi market, NR Group will share its expertise in training the people of Mizoram on producing high quality bamboo sticks that meet the quality standards of the company. Experts from NR Group will conduct workshops / training programs and demonstrate the techniques involved in making bamboo sticks to the local people identified by MBDA.

Sri. R. Guru, Chairman, NR Group, says, “We are happy to partner with Mizoram Bamboo Development Agency (MBDA). Through this association, we hope to reach out to a significant number of families in the state and support their livelihood”

Mr. R.L. Rinawma, Commissioner Secretary, Department of Industries & Revenue,
Government of Mizoram, said “The state of Mizoram has the highest number of Bamboo species in the country. The state government has launched ambitious programmes to develop bamboo related industry in a phased manner. At present, the government is
concentrating on producing Agarbathi stick from bamboo. The government of Mizoram is pleased to tie up with a company such as NR Group, which is well known for its impeccable business records and reputation. We are confident that such initiatives will work towards
revolutionizing the rural economy.”

About Cycle Pure Agarbathies
NR Group is a Mysore Based Business Conglomerate that manufactures the well-known Cycle Pure Agarbathies. The Group has spread its wings far and wide into other allied business activities spread across Incense sticks, Perfumes, Electronics and Education. They run several social initiatives, such as Rangarao Memorial School for the Disabled (RMSD) and ‘CYCLE’ scholarship program. The Group also provides a platform for rural women to empower themselves by involving them in agarbathi rolling. Over 25,000 women and their families have directly benefited by their association with NR Group.