“NR Foundation celebrates World Environment Day 2016 with slum students ”.

NR Foundation celebrates World Environment Day 2016 with slum students

Distributed Solar Lanterns to government school children Sapling plantation in and around Government School, Bharat Nagar Over 500 saplings were given to employees of NR Group

                                                    Mr. R Guru, Chairman, NR Group donating Solat Lanterns to the students NR Foundation celebrates World Environment Day 2016



Mysuru, 4thJune, 2016: NR Foundation, the philanthropic arm of NR Group, makers of Cycle Pure Agarbathies, under the aegis of Project Prerepana Phase II distributed Solar Lanterns to 9th and 10th std., students selected from Bharat Nagar and KSCB Colony, Kalyangiri, Mysuru and also planted saplings and distributed fruits to the Government School children of Bharat Nagar on the occasion of World Environment Day 2016 today in association with Prerepana Project Lead Swami Vivekananda Youth Movement.


Mr. R Guru, Chairman, NR Group along with NR Employees and Dr R Balasurbramaniam, Founder & President of the Swami Vivekananda Youth Movement, distributed 50 Solar Lanterns to 9th& 10th class students of Government School selected from Bharat Nagar and KSCB Colony, Kalyangiri Mysuru. Mr. R Guru, Chairman, NR Group, planted saplings in and around the tree-less campus of the government school, Bharat Nagar.  The event concluded by distributing fruits to 200 government school children by NR Group Employees.  Dr (Brig.). R S Rajan, Administration Director, SVYM, Mr. Sudharan S, Director, V-Lead, SVYM were the guest of honour.


Adding to its plan of spreading awareness in the slums of Bharat Nagar, NR Foundation gave approximately 500 saplings to all the employees of NR Group. The motive for this initiative was not only to gift the saplings to the employees but to make sure that they are well nurtured. After a year from the event, the employees will have to share a photograph of the plant with the company who will then verify how well the plants were taken care and award the best nurtured plant with a special prize. The company has been nurturing such habits not only for the internal employees but also for the world by reducing carbon emission over the years and has be recognized as Carbon Neutral Company.


Sharing his thoughts on this occasion, Mr. R Guru, Chairman, NR Group, said, “Combating the impact of human intervention in natural ecosystem requires concerted effort by industries, authorities and individuals. At Cycle Pure, we understand this thoroughly and have imbibed sustainability as one of the core values. Be it our product or practice we have always fostered sustainable development. We are more than happy to be carrying out this initiative.”


“It is a delight to see the enthusiasm of the employees who are on their toes to do their part in spreading awareness on the occasion of World Environment Day.” added Mr. Guru.


Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “NR Group is known for constantly engaging in various CSR activities with sustainable development as the major focus. The company has been managing its green reputation by taking the onus of being a Carbon Neutral


company. This year the leading agarbathi manufacturers addressed the slum population as they are always under major threat. Cycle Pure has always nurtured an eco-friendly approach in all of its endeavours.” He further added, “The Company uses agarbathi packets of around 40 microns and takes acute care while manufacturing the agarbathies which are made from IRFA certified aroma materials and are not harmful to the environment or health.”


About NR Foundation

NR Foundation is the non-profit charitable trust of the NR Group. Sri N. Ranga Rao, founder of NR Group, strongly believed in giving back to society part of what it has given to the group and practiced the belief by contributing to socially relevant causes. This belief has now become an ideal of the Group and “NR Foundation” is the result. Education at all levels for the betterment of society at large is an important aspect of their philanthropic activity. NR Foundation also supports a variety of social causes very passionately. Corporate Social Responsibility is taken seriously and the Group contributes to deserving causes on case to case basis.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of the Mysuru-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N.Ranga Rao and Sons, the makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company – the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.


Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.


About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


For further information contact:-

Zeeshan Akhtar | +919836049208 | nrgroup@brand-comm.com