Mysuru Warrior Announces Cause Partners for KPL 2016 powered by Cycle Pure Agarbathies


Mysuru, August 24, 2016: Today Mysuru Warriors, the KPL team owned by NR Group, announced Usha Kiran Eye Hospital, Deutsche Cleft Kinderhlife and Kalisu Life as their Cause partners for the 5th edition of Karbonn Smart KPL 2016 powered by Cycle Pure Agarbathies. The team will be donating for every boundary scored and wicket taken by the Mysuru Warriors to the cause partners. The initiative taken by the team is to carry forward NR Groups commitment and passion to give back to the society.


The money received through this initiative will be divided equally among all the Cause partners and put in use for social cause. The Deutsche Cleft Kinderhilfe, an international NGO will be using the amount for the corrective surgery of children with cleft lip.  Kalisu Foundation will use the money for building libraries in government schools and the Usha Kiran Eye Hospital has plans to treat birth disabilities in children like squint eyes. The support extended by Mysuru Warriors to these organisations, will go a long way towards furthering their cause.


Speaking about the initiative Mr. Arjun Ranga, Owner, Mysuru Warriors and Managing Director, Cycle Pure Agarbathies, said, “The association with these three organizations brings immense pleasure to our team, it induces a sense of fulfillment.  This initiative taken by Mysuru Warriors will motivate the team to give a better performance in the upcoming KPL tournament. This collaboration is an attempt from our end to make a difference in the lives of children.”


Last year, Mysuru Warriors team contributed Rs. 1 lakh to Deutsche Cleft Kinderhilfe, an international NGO that offers comprehensive treatment to children with cleft lip and palate across Mysuru. The aid helped Deutsche Cleft Kinderhilfe to ensure corrective surgery for 7 cleft lip and palate affected children in the city.   Mysuru Warriors contributed Rs. 1,20,000/- to Kalisu Foundation to build 2 libraries in Sharadavilas Government Schools and Kuvempunagar Government School.   The objective is to extend support towards providing high quality education to children studying in government schools.


An ardent believer of sustainable and holistic growth, NR Group has initiated many a causes for the betterment of the society. This passion to give back to the society has resulted in NR Group instituting various initiatives like Ranga Rao Memorial School for Disabled, Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms. In fact, the stress on nurturing talent, especially sporting talent from smaller towns has motivated NR Group to associate with KPL. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. NR Group dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru Warriors will make it to the national team. NR Group has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About NR Group


The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/


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