Mysore Sahodaya School complex in collaboration with Cycle Pure Agarbathies organizes Guru Utsav – 2015.


Mysuru, September 12, 2015: Teacher’s play a pivotal role in building the society. They lay the foundation and mould us into responsible citizens. Recognizing their contribution to the society, Cycle Pure Agarbathies, World’s largest incense stick manufacturer in association with Mysore Sahodaya School Complex today organized “Guru Utsav-2015”, a unique annual event which brings the teachers of various member schools of the Mysore Sahodaya to a common platform to collaborate, network and share ideas for individual and collective growth. The event was hosted at De Paul International Residential School. The event witnessed active participation from around 30 schools and 1000 teachers from in and around Mysuru. The occasion also saw Sri Siddharthacharry, founder of Acharya Vidya Kula, and former Diplomat, Govt. of India, being honouredfor his contributions towards the field of education. Swami Muktananda, Head of Anandashram in Kanhangad, Kerala and Founder of Value Integrated Teaching and Learning Movement (VITAL) delivered the key-note address. Mr. Dwarakanath B. M., National Sales Manager, Cycle Pure Agarbathies graced the function while Mr. Mathew K G, Principal, Excel Pubic School and Chairperson of Mysore Sahodaya presided.

Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Holistic development is a way of life at Cycle Pure Agarbathies. Be it our marketing or the manufacturing initiatives we have always worked towards making a positive impact on the society and eco-system that we live in. This association with the Mysore Sahodaya and the Guru Utsav is a natural progression of our commitment.”

Guru Utsav is an annual event organisied by the Mysore Sahodaya Complex. Sahodaya, meaning ‘rising together’, is an initiative of the CBSE, to facilitate creative and effective collaboration and cooperation among schools affiliated to the Board. There are around 250Sahodaya Complexes, all across the country, with more than 10000 schools affiliated to CBSE being its members. Mysore Sahodaya has around 50 schools from Mysuru, Mandya and Hassan as its members.

The event ended with a cultural programme presented by teachers from various schools.

An ardent believer of sustainable and holistic growth, NR Group has initiated many a causes for the betterment of the society. This passion to give back to the society has resulted in NR Group instituting various initiatives like Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms. In fact, the stress on nurturing talent, especially sporting talent from smaller towns has motivated NR Group to associate with KPL.  When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. NR Group dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysuru warriors will make it to the national team. NR Group has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of Mysuru-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco – Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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