July 2013: ‘CYCLE HERITAGE QUIZ 2013- CHENNAI’ receives a Heart warming response from the city of Chennai

‘CYCLE HERITAGE QUIZ 2013- CHENNAI’ receives a Heart warming response from the city of Chennai

A spellbinding Heritage quiz by Cycle Pure Agarbathies

Chennai, July, 2012: Cycle Pure Agarbathies, India’s largest incense stick brand, organized the Cycle Heritage Quiz 2013; India’s only quiz aimed at educating the students on the Heritage and Culture of our country, for the second time in Chennai at the Chinmaya Heritage Centre, Chetpet. This year the Cycle Heritage quiz also witnessed the presence of popular TV Personality Mr. Gopinath who was the Quiz Master that kept the audience engrossed through out the quiz.

The Quiz consisted of a preliminary round which saw over 250 teams from 60 schools amongst whom only 6 made it to the final. The Cycle Heritage Quiz began with the lighting of a lamp and a cultural program that later progressed to the Quiz. This year the response to the Cycle Heritage Quiz has increased by two-folds compared to last year. All the questions of the quiz were related to the heritage of India including, epics, Mythology, origins of festivals and traditions and more. The awards were given away to contestants who had the most prolific knowledge on India’s rich art forms, culture, tradition and history.

Mr. Gopinath, Popular TV personality speaking on the occasion said “The Cycle Heritage Quiz is a praiseworthy initiative undertaken by Cycle Pure Agarbathies. With generations progressing quickly and the knowledge of our heritage almost deteriorating- Cycle Heritage Quiz is the best thing to happen to our youngsters. I couldn’t be more proud of being a part of this integral event. Last but not the least- I would like to wish the students and the team of Cycle Pure Agarbathies the very best of luck.”

The Cycle Heritage Quiz as a concept was initiated in 2011 with an objective of encouraging young minds to learn about the Country’s rich art forms, culture, tradition and history. Cycle Agarbathies brought this contest to Chennai with the objective of reinforcing the value of traditions and heritage in the minds of youngsters.

Mrs Jannavi Murthy, Managing Partner, NR Group was overwhelmed with the response to the quiz in Chennai. She was spellbound by the amount of knowledge the students in Chennai had about the Indian culture and heritage. Speaking on the occasion Mrs Jannavi Murthy said “Cycle Pure Agarbathies has always believed in upholding Indian culture and preserving its core values. With this quiz we try and re-iterate that fact. Also, last year with the success of Cycle Heritage Quiz in Chennai, we have shortlisted 6 more cities to host the Cycle Heritage Quiz in this year.”

The winners of the Cycle Heritage Quiz- Chennai 2013 are as listed below:

Champion Team – Chinmaya Vidyalaya
1st Runner up -P S Senior Sec School
2nd Runner up -Chettinad Vidyalaya

Special Awards –
D A V Senior School –
Jawahar Vidyalaya –
Chinmaya Vidyalaya (Virugumbakkam)

Cycle Heritage Quiz – Chennai is powered by Heritage Agarbathies.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to more than 60 countries. ‘Cycle Pure Agarbathies’ has an array of offerings in the premium category: Three in one, lia, Rhythm, Woods, are the marquee brands. Heritage Agarbathies is the latest offering from the group.

The NR Group

The Mysore Based NR Group was founded by Shri N. Ranga Rao in 1948.Sri. Ranga Rao who was a true visionary launched Cycle Pure Agarbathies which today is the world’s leading incense brand. From a home-grown enterprise, NR Group has grown to become a successfully-run business with established presence in India and abroad. The Group has diversified into other business categories, such as functional air care products (Lia brand of room fresheners and Car-fresheners) and wellness home fragrance products (IRIS) under Ripple Fragrances; floral extracts (NESSO) and Rangsons Electronics. The group is also very passionate about several Social Initiatives which they run through their arm ‘The NR Foundation’. The NR Group today, is managed by the third generation of the Ranga Rao family.