Mysore, July 3, 2015: Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer and part of the Mysore-based NR Group, today further strengthened its longstanding association with cricket by powering the upcoming India Zimbabwe cricket tournament.

The tournament will be held in Zimbabwe from 10th – 19th July, 2015. The tournament will feature three one day internationals and two T-20’s.

Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Cricket is a religion in India that brings people together and we would like to be associated with all such true emotions and forms of reverence. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association is a logical manifestation of our vision.”

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw them align themselves with the Karnataka Primer League. Manish Pandey & J. Suchit of Mysore Warriors have not only made a mark in regional tournaments but have been chosen to play in the national cricketing arena. Further Manish, the captain of Mysore Warriors team owned by NR Group and winners of KPL 2014 has been selected to be part of team India for the India- Zimbabwe tournament.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is professionally managed by the third generation of the Ranga family. For more information on the Group, please visit

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