“Cycle Pure makes a Day Remarkable for the Children of Sri Chayadevi Anathasharama Trust”.

Cycle Pure makes a Day Remarkable for the Children of Sri Chayadevi Anathasharama Trust

“Cycle Pure makes a Day Remarkable for the Children of Sri Chayadevi Anathasharama Trust”. “Cycle Pure makes a Day Remarkable for the Children of Sri Chayadevi Anathasharama Trust”.

Mysuru, 11th May, 2016: Celebrating Mother’s Day, Cycle Pure Agarbathies organised a day filled with fun and frolic for 40 kids, of Sri Chayadevi Anathasharama Trust, Jayanagar, at GRS Fantasy Park, Mysuru. In an attempt to make a day memorable for the children of the Trust, the world’s largest agarbathy manufacturing brand came forward to take the children to the amusement park and allowed them to enjoy their summer vacation.

The first of its kind opportunity made the children enjoy it to the core and the organisers made every effort to ensure the day left an indelible mark of joy in the minds of the children. GRS also gave their wholehearted support to this novel activity organised by Cycle Pure Agarbathies and helped make this event an extremely enjoyable experience for the children. The kids spent the whole day enjoying the variety of exciting rides.

GRS Fantasy Park is Mysuru’s only amusement cum Water Park and a leading tourist destination with an array of exhilarating rides. The park is spread over 3 acres of lush greenery on the Mysuru-Bangalore highway.

Speaking on this initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Mother’s Love is matchless and most of us are privileged. We wanted to do something for those who missed out on mother’s love. It is heartening to see the way these little children cherish their little joys and make our little contributions look big and meaningful. We, as a brand, have always been aware of our social responsibilities and believe in giving back to the society we live in. We are very happy to have arranged this excursion for these innocent little children and contributed in making a day of their life memorable and special. We hope to do it again in the future too.”

About Cycle Pure Agarbathies

Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.

Media Contacts:

Uma Bai; umabai.ck@nrrs.net; +91 7022548894