Cycle Pure Agarbathies receives re-certification as a CARBONNEUTRAL ® Company



~Receives re-certification as a CARBONNEUTRAL® company~

~Becomes the first incense stick company in the world to be recognized as a green company~



Mysuru, December 24, 2015: N Ranga Rao and Sons, makers of Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company – the leading provider of carbon reduction solutions in the World. This is the second consecutive year N. Ranga Rao and Sons has been recognized for its commitment towards green business practices. The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.


Commenting on the recertification, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Sustainable development is a way of life at NRRS. Through our association with Carbon Consulting Company we have managed to offset our carbon footprint to near zero. Going forward, we will not only continue to find newer ways to reduce our impact even further, but also will work towards setting global benchmarks in sustainable development.”


Sharing the certificate, Ms. Vivian Frost, Regional Representative, The CarbonNeutral Company said, “It is with pleasure that we congratulate N Ranga Rao and Sons on their successful re-certification as a CarbonNeutral® company. The strong social values that were embodied in the company by its founders, and continue today, are demonstrated through its commitment to the environment and actions to reduce the environmental impact of the business.  We hope that more companies in India will choose to follow their lead. ”


The Green House Gas (GHG) assessment for NRRS was carried out in accordance with the Greenhouse Gas Protocol – Corporate Accounting and Reporting Standard. Commonly known as a ‘Carbon Footprint’, the assessment took into account data on fuel consumption, electricity consumption as well as Indirect emissions associated from purchased electricity and other sources including business travel, employee commuting, and third party deliveries were used to formulate the carbon footprint of the company. The carbon offset was carried out through Carbon Consulting’s partners in the UK in accordance with The CarbonNeutral Protocol. This ensured that the entire process is internationally recognized and goes through a credible verification process.


About NR Group


The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The CarbonNeutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit


About CarbonNeutral Company


Since 1997 The CarbonNeutral Company has established its reputation as a world leading provider of carbon reduction solutions. They are currently working with more than 350 companies in 35 countries, and have contracted more than eight million tons of carbon from 240 projects across 30 countries. They operate within a leading edge quality assurance programme, which enables them to guarantee the integrity of their services and a credible, global standard for carbon neutral certification. As the market develops they are also increasingly using third party organisations to ensure the authority and transparency of their activities.


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