“Cycle Pure Agarbathies Reaffirms Belief in Faith with Akhand Agarbathies”.

Cycle Pure Agarbathies Reaffirms Belief in Faith with Akhand Agarbathies

A celebration of the journey of life


Ujjain Kumbh Mela Ujjain Kumbh Mela1


Ujjain, 4th May, 2016: Cycle Pure Agarbathies, world’s largest manufacturer of agarbathies   has installed life sized (6 ft.) ‘Akhand Jyothi’ in 10 important locations at Simhasth Kumbha Mahaparv, Ujjain. One of these ‘Akhand Jyothi’ today was lit by Sri Sri 1008 Swamy Vishwatmanand Saraswathi Ji Maharaj, Rajguru Mahamandaleshwar Akshara, to up the sanctity of the religious gathering.


Akhand Jyothi are made for special occasions and each agarbathi weighs over 2.5 kgs which smoulders for over 24 hours. Produced using a blend of a few select natural materials, these agarbathies spread pleasant floral fragrances in the vicinity. Cycle Pure Agarbathies has lit such Akhand Jyothi at various special occasions in the past.

Sri Sri 1008 Swamy Vishwatmanand Saraswathi Ji Maharaj will kick started Satsang and Akhanda Bhajan Sandhya by lighting up Akhand Jyothi.   Sri Bhopuji Maharaj, a renowned singer from Indore will perform at this melodious Satsang and Akhanda Bhajan Sandhya which is organized at Simhasth Kumbha Mahaparv, Ujjain.


Reaffirming the brands belief Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathies says “Faith, is a beautiful word that gives strength to millions of people and it is this one word that has taken Cycle Pure Agarbathies to almost every home. Across the country, people from all walks of life, faiths and beliefs see Cycle Pure Agarbathies as a reaffirmation of their faith, strength for their hopes and flight to their dreams. Hence as a brand, Cycle Pure Agarbathies has always helped people to connect with their faith through prayers.”


This largest manufacturer of agarbathies as part of their social initiatives has taken up novel initiatives in the past like giving away 1.25 lakh eco-friendly carry bags along with other pooja essentials to devotees a few days ago at the Simhasth Kumbha Mahaparv here. This was carried out to spread the message to save the environment from plastic bags. It has also been certified as ‘Carbon Neutral Manufacturer’ by UK-based The Carbon Neutral Company, which is the leading provider of carbon reduction solutions in the world recently.


About Cycle Pure Agarbathies

Cycle Pure Agarbathies is manufactured by the Mysuru-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.


About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. A champion of sustainable development, NR Group is certified as a carbon neutral manufacturer by UK-based The Carbon Neutral Company. It is the only company in the sector to be recognized as green company. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.