Mysore, September 14, 2014: To celebrate the spectacular win by Mysore Warriors at their maiden KPL outing Cycle Pure Agarbathies, the world’s largest incense stick manufacturer today organized a victory rally for Mysore Warriors at Mysore. The rally was flagged off by Maharani Pramoda Devi Wodeyar, wife of the scion of Mysore Royal Family late Srikanta Datta Narashimaraaja Wodeyar.

Expressing gratitude towards the people of Mysore for their continuous support towards Mysore Warriors, the rally witnessed the team along with the cup travelling across the city. It started from Mysore Palace was concluded at DC office.

Presenting the winning team and the cup, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “It gives me immense pleasure to present the team and the cup. They have represented the true spirit of the city and have made us all very proud.”

“Apart from the hard work, it is the wishes and the prayers from the people of Mysore that has helped us achieved this win. We thank each and every person for their continuous support.” added Mr. Arjun Ranga

Modelled on the lines of IPL, the 20-20 tournament is organized by the Karnataka State Cricket Association (KSCA) had witness competition between 7 teams. Started in 2009, the Karnataka Premier League is now in its third season. The 15 day extravaganza was held across Mysore, Bangalore and culminated yesterday at Hubli.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. Cycle Pure dreams that within a few years at least few players selected through the talent hunts and nurtured by Mysore warriors will make it to the national team. Cycle pure Agarbathies has a true passion for cricket, and aspires to work for the overall development of the game and its players.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist,Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largestselling incense stick brand in the world. From a home-grown

enterprise, NR Group hasevolved in to a successfullyrun business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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