Cycle Pure Agarbathies launches ‘Pray for India’ campaign

Campaign to invoke country’s collective prayers for Indian cricket team in World Cup 2011

Mysore, February 2011: Cycle Pure Agarbathies, India’s leading agarbathi brand is rolling out its ‘Pray for India’ campaign for the World Cup 2011 starting this month. Pray for India campaign will be a platform for ardent cricket lovers across the country to pray for the Indian cricket team to win the World Cup. The on ground campaign will roll out in 100 cities of the country with a Cycle ‘Pray for India’ branded mobile van .The van will move through the city stopping at important places and asking the passerby’s to come up on the van and write their prayers. A sample pack of Agarbathies will also be distributed to pray for the Indian team. Each Van will carry a 6 ft Mega Agarbathi which will be lit at the end of the day by a local celebrity. The on ground activity will start from Feb 17th.

As part of the campaign Cycle Pure Agarbathies has created a new Television commercial. The commercial denotes people from various walks of life having only one hope – that India should win the World Cup this year. Cycle Pure Agarbathies, therefore is carrying the hope and prayers of the entire Indian population. The commercial will be played on the days before the India matches.

There will be SMS support to the campaign with over 50 lakh SMSes to be sent out to fans in the country.On the social networking platform Facebook, the ‘Pray for India’ campaign will be run through the company’s page called Bhagwaan Hai. Brand Cycle stands for hope and unwavering optimism – the grand essentials of human life. The thought of Bhagwaan Hai takes the idea of ‘God’ out of the puja rooms to the large canvas of our daily life. The
Bhagwaan Hai page will drive the 100-city campaign online with regular updates, weekly contests and gifts for fans and cricket lovers across the country.

Cycle Pure Agarbathies is a brand that values tradition, prayers and hope. Speaking on the occasion, Mr. Arjun Ranga, Cycle Pure Agarbathies, said, “Collective prayers of a nation is said to lead to meaningful action and involvement. Through the ‘Pray for India’ campaign,
we aim to get the entire country together on a common platform of praying for the Indian cricket team.”

About NR Group
NR Group is a Mysore-based business conglomerate that manufactures the well-known Cycle Pure Agarbathies. The Group has spread its wings far and wide into other allied business activities spread across Incense sticks, Perfumes, Electronics and Education. They run several social initiatives, such as Rangarao Memorial School for the Disabled (RMSD) and ‘CYCLE’ scholarship program. The Group also provides a platform for rural women to empower themselves by involving them in agarbathi rolling. Over 25,000 women and their families have directly benefited by their association with Cycle Pure Agarbathies.