Cycle Pure Agarbathies extends its support to Tri Thonnur 2015.

Cycle Pure Agarbathies extends its Support to Tri Thonnur 2015

Mysore, September 2, 2015: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today reinforced their commitment towards the development of sports in the country by associating with Tri Thonnur- 2015. Cycle Pure Agarbathies will be the silver sponsors for the event. The only outdoor triathlon in the state, the event will be held on Saturday, 6th September. Hosted at the picturesque Thonnur Lake the triathlon is expected to see participations from around 365 contestants.


Triathlon is an athletic event where the athletes swims, cycles and runs” Tri Thonnur hosts various distance (sprint, Oylmpic and Halfiron, Aquathlon and Duathlon ) so the athlete can choose the distance he is comfortable with.


Commenting on the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies, we have a rich legacy of nurturing sporting talent. In fact, we have been in the forefront of the development of the sports through sponsorship and by organizing national level tournaments. The association is an extension of our commitment towards the growth of sports.”


Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities have resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011. When KPL was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterlands of Karnataka, and giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.



Their dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of many sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiast a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, NR Group has become a pillar of support for sporting talent in the region.


About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and  floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit


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