Cycle Pure Agarbathies Extends Its Support To Aspirations 2016.


~Live performances by Bollywood singing sensation Anushka Manchanda and stand-up comedian Praveen Kumar~

Mysore, January 6, 2016: Cycle Pure Agarbathies, World’s largest incense stick manufacturer today announced their association with Aspiration-2016, one of the most anticipated cultural events in the city. Cycle Pure Agarbathies will support the event as the main sponsor. An annual extravaganza, Aspirations this year will be held on Friday, 8th January 2016. Hosted at SPI city, the event will feature Bollywood Singer and actress Anushka Manchanda and renowned stand-up comedian Praveen Kumar, performing live for the first time in Mysore.

Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle, we have always strived to enrich the lives of our customers. Aspirations has caught the imagination of today’s music loving youngsters and we are happy to be associated with the event. We are confident the partnership will help us to further cement our brand in the minds of our discerning patrons.”

Aspirations is an annual event organised by Software Paradigms Infotech. One of the most anticipated events, Aspirations this year is expected to witness more than 4000 people from across the IT and student communities attending the show. The previous edition of the event had seen memorable performances by popular band swaratma, noted singer S P Balasubrahmanyam, Beeny Dayal and Shaktisree Gopalan.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco – Ever classic originals and Lia. Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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