Cycle Pure Agarbathies enters the Pro Kabaddi Arena

Cycle Pure Agarbathies enters the Pro Kabaddi Arena


Mysuru, 9th July 2016: Cycle Pure Agarbathies, India’s largest and the only Certified CarbonNeutral agarbathi manufacturer, has strengthened their commitment towards development of sports in the country by associating with professional Kabaddi team Jaipur Pink Panthers for Star Sports Pro Kabaddi League Season 4.


The Pro Kabaddi League is a professional kabaddi league in India, based on the format of the Indian Premier League T20 Cricket tournament. The league has eight teams from eight different cities, namely Jaipur Pink Panthers, U Mumba, PuneriPaltan, Patna Pirates, Bengal Warriors, Bengaluru Bulls, Dabang Delhi K.C. and Telegu Titans and is formulated as an eight-city league played in a “caravan format”, with the teams travelling to all 8 venues to play a total of 60 matches. The Pro Kabaddi league kicked off in 2014 with Jaipur Pink Panthers emerging as the champions of the first season. The next two seasons were won by U Mumba and Patna Pirates respectively.


The team from Jaipur will be playing a total of 14 matches in the group stages of the 4th season of Star Sports Pro Kabaddi League Season 4. The season started on the 25th of June with the first match played between PuneriPaltan and Telegu Titans. Jaipur Pink Panthers, so far, have played 5 matches out of which they have won 2, lost 2 and drawn 1.


The ‘Carbon Neutral’ company has had heavily involved itself in supporting sports in the country in the past. The brand has lent its support to Indian Cricket, Hockey, Tennis, Go Karting, Golf and Chess. However, this is the first time it has stepped into the world of professional Kabaddi.


Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We at Cycle Pure Agarbathies, have a rich legacy of nurturing sporting talent. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with the Jaipur Pink Panthers is a logical manifestation of our vision. As an organisation we believe in inclusive growth and hence, we do our best to support all kinds of sports in the country and we are happy to be entering the world of professional Kabaddi. We also believe in supporting and providing reasons to pray, and what could be better than praying for their win.” “We wish Jaipur Pink Panthers all the very best.” added Mr. Arjun Ranga.


Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricket tournaments across the world every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities. When KPL (Karnataka Premier League) was announced, it was felt that a strong association with the tournament will be a rallying point in encouraging and nurturing cricketing talent in the hinterland of Karnataka, giving them an opportunity for professional exposure. This strong urge to promote talent resulted in NR Group taking up the franchise of Mysore Warriors.


Dedicated and continuous focus of Cycle Pure Agarbathies towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like Golf and Tennis. They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Tennis players like Vasisht Cheruku, Varunya Chandrasekhar and Suraj R Prabodh. In fact, today, Cycle Pure Agarbathies has become a pillar of support for sporting talent in the region.



About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of the Mysore-based conglomerate NR Group. Cycle is the leading Agarbathi brand in India and is exported to over 70 countries. N .Ranga Rao and Sons, the makers of  Cycle Pure Agarbathies, recently received re-certification as a carbon neutral manufacturer from UK-based The CarbonNeutral Company – the leading provider of carbon reduction solutions in the world.  The distinction makes N. Ranga Rao and Sons the world’s first incense stick manufacturer to receive this recognition. The certification entitles the company to use carbon neutral symbol in all its products representing the quality and sustainable development the company fosters.

Cycle Pure Agarbathies has a wide array of sub brands in its portfolio catering to various segments. Cycle Pure Agarbathies has won numerous Export Awards and Awards for marketing excellence.


About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit


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