Cycle Pure Agarbathies Aradhana 2016 Enthralls Mysuru.



Mysore, February 25, 2016: Cycle Pure Agarbathies Aradhana, first of its kind spiritual discourse concluded yesterday at Mysore. Titled Aradhan-2016, the one day event was held at Ganabharati, Veene Seshanna Bhavana Kuvempunagar. Renowned spiritual speakers Sri Srinidhi Parathasarathy and Prof Bashyam Swamiji shared their words of wisdom on life and well-being.


Speaking about the association, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “At Cycle Pure Agarbathies we have always tried to be associated with all forms of reverence. Associations like these are a reflection of our philosophy of fostering a sense of respect and adulation.”

Organized to facilitate self-introspection such discourses helps one to foster spiritual growth and channelize energizes for the well-being of the world. The events also saw a mesmerizing vocal performance from the famous Bhakti Sangeeth Troupe.


An ardent believer of sustainable and holistic growth, NR Group has initiated many causes for the betterment of the society. This passion to give back to the society has resulted in NR Group instituting various initiatives like Project Prerepana, Cycle Scholarship, and Project Unnati. The initiatives are focused on empowering women and children from underprivileged section of the society. The company also works extensively towards preserving and promoting the cultural heritage, traditions and art forms. Cycle Heritage Quiz is the only quiz in the country focusing solely on the Heritage of India. It is an annual event and conducted across 8 cities. Initiatives like RHYTHM Dhaker Ladai in Kolkata and Cycle Sheri Garba-in Gujarat has helped to resurrect and preserve these art forms in its traditional form.


About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is the flagship brand of Mysore-based NR Group, the world’s largest incense stick manufacturer. It has the largest market share in India and has established itself as a major incense product exporter. Established with the vision to satiate the incense needs of the customer’s ‘Cycle Pure Agarbathies’ has wide array of products in its portfolio. In the in the premium category it serves customer through brands like Woods, Yogna, Dasara, Golden Flora, Eco – Ever classic originals and Lia.Three-in-One is the marquee brand and Rhythm, Good Luck, Bansuri, Godhuli, Sandalum, Heritage, Vasu 100, Morning Glory and NatyaKesari are some of the regular brands. Cycle Pure Agarbathies also caters to their discerning customers who look for Masala agarbathies with Pushkarni, Om Shanthi and Parampara


About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit


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