`Around 800 students from 40 Schools participate in the contest`

Coimbatore, July 12, 2014: Cycle Pure Agarbathies, world’s largest incense stick manufacturer, today organized the much awaited Cycle Heritage Quiz-2014, the only quiz in the country that focuses on the rich heritage of the country at Coimbatore. Held for the first time in the city, the competition was conducted at Corporation Kalai Arangam, TVS Swamy Rd, RS Puram, Coimbatore. The quiz was hosted by well known television anchor Mr. ShivKumar. The winners were felicitated by Mr. K.Palaniappan, Managing Director ,Rathna group of companies.

One of the most anticipated contests, the quiz show saw around xx teams from xx schools battling it out at the preliminary round. The participants were quizzed on the heritage, epics, mythology, traditions, culture, customs and many more topics. After the preliminary round 6 teams were chosen for the grand finale. The finals were a closely contested competition with all the teams fighting neck and neck to win the title. Apart from trophies the winners were awarded with Netbooks, Digital Cameras and other exciting prizes.

Speaking about the quiz, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “We are overwhelmed by the responses from students in Coimbatore. Cycle Heritage quiz is an attempt to provide a platform for students to sharpen their intellectual skills but also to explore and appreciate the greatness of our country and its heritage. We are glad that students have received it with great enthusiasm. In fact, the positive response will motivate us to carry this initiative further, and to make it a bigger and grander success.”

Appreciating the winners, Mr. K.Palaniappan said, “The Cycle Heritage Quiz is a praiseworthy initiative undertaken by Cycle Pure Agarbathies. I am happy to be a part of this novel initiative. I wish the students and the team of Cycle Pure Agarbathies the very best of luck.”

The initiative is an attempt by Cycle Pure Agarbathies to play an active part in preserving India’s tradition and heritage. The first edition of the quiz was held in Kolkata in 2011. Owning to the overwhelming response, two more cities were added in 2012. This year Cycle heritage quiz will be conducted in Kochi, Chennai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad, Mysore, Bhubaneswar, Gauhati, Indore apart from Coimbatore, making it a national event in its true sense. An ardent believer of sustainable and holistic growth, Cycle Pure Agarbathies has organized several interesting campaigns that have benefited the society in a large way. Attempts at reviving traditional art forms like Dhak (drums played during Durga puja )through a competition called Rhythm Dhaker Ladai in West Bengal and Sheri Garbha in Gujarat has been hugely successful with a great number of youngsters learning more about these art forms.

Apart from the strong thrust of education, Coimbatore is also known for its rich cultural heritage and deep rooted traditions. By bringing the contest to Coimbatore, Cycle Pure Agarbathies aims to create an atmosphere for the young to learn, explore and appreciate the rich culture and heritage of the city and moreover our country is bestowed with. Through the Cycle Heritage Quiz, Cycle Pure Agarbathies aims to sensitize the youth of the country about the depleting art, values and culture.  The Quiz is powered by Heritage Agarbathies.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri.Ranga Rao created the ubiquitous Cycle Pure

Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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The winners of the Cycle Heritage Quiz are

Champion Team (Bragadeeshwaran and Satyanarayan) GKD matric higher secondary school
1st Runner up  (Akash and Rishi Keshav) PSBB millennium school
2nd Runner up (Satyashree and Priyanka) Sri Sukha brahma maharshi vidyalaya
Special Award (Shanmuga Priya and Harish)KMM Matriculation
Special Award ( Jeevesh and Vignesh)Vidya Nikethan public school
Special Award ( Namitha and Setha)Chinmaya Vidyalaya