Cycle Heritage Quiz 2014 Returns to Kolkata with its 4th Edition

Kolkata, 6th September, 2014: ‘Cycle Heritage Quiz’, the only quiz in the country focusing solely on Heritage of India organized and conceptualized by Cycle Pure Agarbathies, World’s largest incense stick brand today returned to Kolkata with its 4th edition at the Kalamandir Hall.

Noted actors Abir Chatterjee and Bidipta Chakraborty graced the event as the Guests of Honour, while the popular television personality Mir will be playing the role of Quiz Master.

Students of class VIII to class X forming over 350 teams from around 50 schools in the city participated in the preliminary round of the competition. Amongst them, only 6 teams made it to the final.

All the questions of the quiz were related to the heritage of India including, epics, mythology, origins of festivals and traditions and more. The awards were given away to contestants who had the most prolific knowledge on India’s rich art forms, culture, tradition and history.

The Guest of Honour, Abir Chatterjee, commented on the occasion, “The Cycle Heritage Quiz is a praiseworthy initiative undertaken by Cycle Pure Agarbathies. I am happy to be a part of this unique initiative. I would like to wish the students and the team of Cycle Pure Agarbathies the very best of luck so that they can carry forward this novel endeavour.”

The Quizzing contest was initiated in 2011 with an objective to encourage young minds to battle their brains and at the same time learn more about our country’s rich art forms, culture, tradition and history.

In Addition to Trophies and Certificates 1st, 2nd & 3rd will be rewarded with iPad Mini, HCL Me Tab, Fast Track Wrist Watch respectively.

Speaking on the occasion, Mr. Arjun Ranga, Managing Partner, Cycle Pure Agarbathiessaid “In this era of globalization, where our young generation is moving faster in a forward direction and are adapting to other cultures, the Cycle Heritage Quiz is an initiative to bring them face to face with India’s rich tradition and heritage. We started this journey in Kolkata in 2011 and are overwhelmed with the response we have got from the students over the years. We wish to carry this initiative further on and make it bigger and a grander success”.

Following the success of its first edition in Kolkata, the Cycle Heritage Quiz has become an annual event and is now conducted in other cities also like Chennai, Hyderabad, Pune, Bangalore, Coimbatore, Kochi, Mysore, Indore and Ahmedabad making it a national affair. This year, CHQ entered North East India with Guwahati for the first time.

Cycle Pure Agarbathies believes in preserving India’s cultures and traditions. It tries to revive lost arts and has organized several interesting campaigns that work towards preserving Indian traditions, and culture. Such as the RHYTHM Dhaker Ladai in Kolkata, which is an effort to preserve and uplift the dying art of Dhak. And Sheri Garba-in Gujrat, to resurrect the original style of Garba, now crushed under cross commercialization of present day Garba.

Through the Cycle Heritage Quiz, Cycle aims to restore the countries diminishing art, values and culture. The quiz will have questions on several themes like Heritage monuments, epics, Mythology, Origin of Festivals and Traditions and more.

 The winners of the Cycle Heritage Quiz – Kolkata 2014 are as listed below

Champion Team Modern High School for Girls Priyadarshini Ghosh / Amrita Bhattacharjee
1st Runner up St. Thomas’s Boys School Akshay Madhusoodanan/ Marc Anthony
2nd Runner up Lakshmipat Singhania Academy Shivansh Mishra/ Suvayan Sengupta

About Cycle Pure Agarbathies:

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands.

The NR Group:

The NR Group, a business conglomerate headquartered in the quiet city of Mysore and founded in 1948, was the fulfillment of Sri N Ranga Rao’s dream of pioneering a new concept in manufacturing agarbathies (incense sticks) – in-house creation of fragrance. Makers of the well-known ‘Cycle Pure Agarbathies’ the Group has forayed into other allied business activities: Perfumes and Electronics manufacturing services. It also runs several social initiatives some of them being Ranga Rao Memorial School for the Blind and ‘Cycle’ scholarship program

For further information, please contact:

Debaparna/ Ratandip

Ketchum Sampark

9831957377/ 9831065653