~ Apart from being one of the co-sponsors of the series, Cycle Pure will also recognize the best performer of every match with ‘Cycle Pure All–round Performer Award’ ~

Bangalore, October 8, 2014: Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer and part of the Mysore-based NR Group, today further strengthened its long-standing association with cricket by co-sponsoring the upcoming India-West Indies ODI, T20 and Test match series to be held in the country from October 8 to November 19, 2014.

The series will also see Cycle Pure Agarbathies presenting the Cycle Pure Agarbathies ‘Trusted All-round Performer’ award to the most deserving player after every match. The series will comprise five ODIs, three Tests and one T20 match.

Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Cricket is a religion in India and we would like to be associated with all such true emotions and forms of reverence. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with the India-West Indies ODI is a logical manifestation of our vision. We also believe in supporting and providing reasons to pray, and what could be better than praying for India’s win.”

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Their recent association with Champions League as the associate sponsors created a great impact across the country. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011.

About NR Group:

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

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