August 2013: Cycle Pure Agarbathies Presents CYCLE HERITAGE QUIZ 2013- Hyderabad

Cycle Pure Agarbathies Presents

‘CYCLE HERITAGE QUIZ 2013- Hyderabad’ 

Hyderabad, 12th July, 2013: Cycle Pure Agarbathies, India’s largest incense stick brand, will be introducing Cycle Heritage Quiz, the only quiz in the country that focuses solely on the Heritage of India. The Cycle Heritage Quiz competition will be held on 3rd August, 2013 at Sri Satya Sai Nigamam Auditorium. Mr. Pradeep, well known Telugu TV Actor, will be the Quiz Master. The Competition is open to all inspired students (Class 8th to Class 10th) from schools in the city. The last date for schools to register for the competition is July 20th. To register for the competition, contact Mr. Chandrakanth: 9246 533 219 / Mr. Tilak: 888 698 3399.

Cycle Heritage Quiz as a concept was initiated in 2011 with an objective of encouraging young minds to learn about our Country’s rich art forms, culture, tradition and history. The initiative is an attempt by NR Group to play an active part in preserving India’s tradition and heritage. The first edition of the quiz was held in Kolkata in 2011, after a overwhelming success, two more cities were added in 2012. This year Cycle heritage quiz will be conducted in Chennai, Hyderabad, Pune, Bangalore, Kolkata, and Ahmedabad. Apart from the Quiz, Cycle Pure Agarbathies has organized several interesting campaigns that have benefited the society in a large way. Attempts at reviving traditional art forms like Dhak (drums played during Durga puja )through a competition called Rhythm Dhaker Ladai in West Bengal and  Sheri Garbha in Gujarat have been hugely successful with a great number of youngsters learning more about these art forms, Cycle Scholarship supports the cause of education in schools of Hyderabad.

Hyderabad is known for its cultural values, long heritage and deep rooted traditions. By bringing the contest to Hyderabad, Cycle Pure Agarbathies aims to help uphold tradition and augment the values of youngsters in the city. The objective of the competition is to connect to a younger audience in a country which is rapidly becoming younger. Through the Cycle Heritage Quiz, Cycle aims to restore the countries depleting art, values and culture. The quiz will have questions on several themes like Heritage monuments, epics, Mythology, Origin of Festivals and Traditions and more. The Quiz is powered by Heritage Agarbathies.

Speaking about the quiz, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said      “We are overwhelmed with the response we got for Cycle Heritage Quiz from the Students in various cities. The fact that the children today are taking interest in Indian culture and traditions is inspiring, so  we are happy to organize events that promote the rich culture and heritage of the country” We have organized the quiz in major cities like Kolkata, Chennai, Ahmedabad

earlier and will be hosting it in 6 major cities this year. We believe that the participation of students will be heartening and the response in Heritage city of Hyderabad will be encouraging.”We aim to make it an annual event in Hyderabad too.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand inIndiaand is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of

agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.

The NR Group

The NR Group, a business conglomerate headquartered in the quiet city of Mysore and founded in 1948, was the fulfillment of Sri N Ranga Rao’s dream of pioneering a new concept in manufacturing agarbathies (incense sticks) – in-house creation of fragrance. Makers of the well-known ‘Cycle Pure Agarbathies’ the Group has forayed into other allied business activities: Perfumes and Electronics manufacturing services. It also runs several social initiatives some of them being Ranga Rao Memorial School for the visually challenged and ‘Cycle’ scholarship program.