August 2013: CYCLE HERITAGE QUIZ 2013 captivates Pune city

‘CYCLE HERITAGE QUIZ 2013’ captivates Pune city
An exhilarating Heritage quiz by Cycle Pure Agarbathies 

Pune, August, 2013: Cycle Pure Agarbathies, India’s largest incense stick brand, conducted the popular Cycle Heritage Quiz 2013; India’s only quiz aimed at educating the students on the Heritage and Culture of our country at the Nehru Memorial Hall, Pune. It is the first time Cycle Heritage Quiz was hosted in Pune and witnessed the presence of popular columnist Tehseen Poonawalla who was the Chief Guest at the Quiz.

Cycle Heritage Quiz was introduced by Cycle Pure Agarbathies in 2011 with an aim to ignite young minds to take pride in our countries heritage and learn more about our mythology, culture, traditions and epics. The first year of the Quiz was hosted in Kolkata in the year 2011 which in the following year was taken to 2 more cities in 2012- Chennai, Kolkata and Ahmedabad. This year the Quiz will be hosted in 6 cities and has received an overwhelming response in Pune and also in Chennai and Hyderabad. The other 3 cities where the quiz will be hosted this year are: Bangalore, Kolkata and Ahmedabad. The Cycle Heritage Quiz was brought to Pune with the objective of reinforcing the value of traditions and heritage in the minds of youngsters.

The Quiz saw a record of over 200 teams from across 40 schools that participated in Pune. Prior to the main Quiz, preliminary rounds were conducted in various schools in Pune reaching out to more than 2000 students. The Cycle Heritage Quiz was inaugurated with the lighting of a lamp and a cultural program that later progressed to the main event. The Quiz comprised of questions related to the heritage of India including, epics, Mythology, origins of festivals and traditions and more. The awards were given away to contestants who had the most prolific knowledge on India’s rich art forms, culture, tradition and history.

Tehseen Poonawalla, Popular columnist said “The Cycle Heritage Quiz is a praiseworthy initiative undertaken by Cycle Pure Agarbathies. With generations progressing quickly and the knowledge of our heritage almost deteriorating- Cycle Heritage Quiz is the best thing to happen to our youngsters. He urged the youngsters to work for upholding the diversity of Indian society and culture. “I couldn’t be more proud of being a part of this integral event, and I wish the students and the team of Cycle Pure Agarbathies the very best of luck.”

Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathies was overwhelmed with the response to the quiz in Pune. He was spellbound by how well-read the students in Pune were about the Indian culture and heritage. Speaking on the occasion he said “Cycle Pure Agarbathies has always believed in preserving the Indian culture and upholding its values. This Quiz is our effort in helping the Indian heritage regain its glory. Cycle Heritage Quiz has received immense appreciation since its inception, which is why we have added 6 more cities to our list this year. Lastly, I would also like to congratulate the winners of the quiz.”

The winners of the Cycle Heritage Quiz- Pune 2013 are as listed below:

Champion Team – MUKTANGAN ENGLISH SCHOOL   -Riya Deshpande and Jui Shaligram 

2nd Prize:  ABHINAV SCHOOL – Sarvesh Aandhas and Rushikesh Jadhav

3rd Prize:  CRECENT SCHOOL -Mohit. A. Unecha and Jatin.S. Unecha

Cycle Heritage Quiz – Pune is powered by Heritage Agarbathies.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to more than 60 countries. ‘Cycle Pure Agarbathies’ has an array of offerings in the premium category: Three in one, lia, Rhythm, Woods, are the marquee brands. Heritage Agarbathies is the latest offering.

The NR Group

The Mysore Based NR Group was founded by Shri N. Ranga Rao in 1948.Sri. Ranga Rao who was a true visionary launched Cycle Pure Agarbathies which today is the world’s leading incense brand. From a home-grown enterprise, NR Group has grown to become a successfully-run business with established presence in India and abroad. The Group has diversified into other business categories, such as functional air care products (Lia brand of room fresheners and Car-fresheners) and wellness home fragrance products (IRIS) under Ripple Fragrances; floral extracts (NESSO) and Rangsons Electronics. The group is also very passionate about several Social Initiatives which they run through their arm ‘The NR Foundation’. The NR Group today, is managed by the third generation of the Ranga Rao family.