Ahmedabad, December 19, 2014: Agarbatti Tech Expo 2014, the largest exhibition for AgarbattiManufacturers, Perfumers, Traders and Aromatic Chemicals organized by Gujarat Agarbatti Manufacturers &Dealers Association (GAMDA) was inaugurated today by Ms. Minakshi Patel, HonourableMayor,City of Ahmedabad.The occasion was also marked by Mr. Bhavik Shah, President, GAMDA lighting the Cycle Pure AkhandJyotiAgarabthi.

The exclusive AkhandJyoti Mega agarbathiecreated by Cycle Pure Agarbathies,world’s largest incense stick manufacturer, is of 6 feet lengthand 70 mm width. The life size incense stick weighs 2.5 kgs and is expected to burn for more than 24 hoursdepending upon the temperature, humidity and other weather conditions. Made using a mixture of several exclusive natural and nature identical materials, the incense stick spreads floral aroma up to a long distance from the burning point.

Commenting on the event, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “We feel honoured to have been given an opportunity to participate and showcase our innovations.Platforms like these are a great way to connect and deliberate on the way forward for the industry. In fact, more such events should be promoted by the industry bodies.”

World’s largest manufacturer of Agarbathies, Cycle Pure Agarbthies has a long standing association with Gujarat. An ardent believer of sustainable and holistic growth, Cycle Pure Agarbathies have been organising several interesting campaigns that have benefited the society in a large way. Cycle Pure Agrabthieshad taken the onus to revive Sheri Graba, the unique original art form of Garba across Gujarat.

Today, the event is one of the most coveted competition during the Navaratri festival and has lead to a great number of youngsters learning more about these art forms. Further, to sensitizethe children and to create an atmosphere to learn, explore and appreciate the rich culture and heritage of the country and state, Cycle Pure Agarbathies has been regularly conducting Cycle Heritage Quiz.

About Cycle Pure Agarbathies

‘Cycle Pure Agarbathies’ is manufactured by the Mysore-based NR Group. It is the leading agarbathi brand in India and is exported to various countries, worldwide. ‘Cycle Pure Agarbathies’ has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathie is its latest offering.

About NR Group

The Mysore-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad.

The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Electronics. The Group is also very committed to its social responsibilities and fulfils them through its charity arm ‘The NR Foundation’. The NR Group today is managed by the third generation of the Ranga family. For more information on the Group, please visit

Media Contacts:

DushyantJoshi, Adfactors PR, 09879560343.